The reading game is about to change forever. Boston-based software developer Spritz has been in “stealth mode” for three years, tinkering with their program and leasing it out to different ebooks, apps, and other platforms.
Now, Spritz is about to go public with Samsung’s new line of wearable technology.
Other apps have offered up similar types of rapid serial visual presentation to enhance reading speed and convenience on mobile devices in the past.
However, what Spritz does differently (and brilliantly) is manipulate the format of the words to more appropriately line them up with the eye’s natural motion of reading.
The “Optimal Recognition Point” (ORP) is slightly left of the center of each word, and is the precise point at which our brain deciphers each jumble of letters.
The unique aspect of Spritz is that it identifies the ORP of each word, makes that letter red and presents all of the ORPs at the same space on the screen.
In this way, our eyes don’t move at all as we see the words, and we can therefore process information instantaneously rather than spend time decoding each word.
The game done changed. Try it for yourself.
